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After 8 months, the domestic game publication number is restarted and the game industry is out of downturn

On the evening of April 11, 2022, the National Press and Publication Administration announced the “Approval Information for Domestic Online Games in April 2022″, which means that after 8 months, the domestic game publication number will be re-issued. At present, 45 game publishing numbers have been approved by the State Press and Publication Administration, including “Dream Voyage” by Sanqi Interactive Entertainment, “Party Star” by Xinxin Company, and “Tower Hunter” by Thunder Network, a subsidiary of Gigabit. The game publication number downturn lasted for 263 days.

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Party Stars poster Image credit: Tap Tap


The restart of the domestic game publication number after 8 months is definitely good news for the entire game industry. As game industry practitioners, what we need to pay attention to is the impact of the restart of game publication numbers on the game industry.


1. The signal of the recovery of the game industry, promote the development of the game industry’s high-quality products

The impact of the stagnant publication number review on game companies is self-evident. According to data, from July 2021 to April 11, 2022, 22,000 game-related companies were cancelled, and 51.5% of the registered capital was below 10 million yuan. In contrast, in 2020, when the publication number was issued normally, the number of game companies cancelled for the whole year was 18,000.

In 2021, the growth rate of China’s game industry has fallen sharply. According to the official “2021 China Game Industry Report” data, in 2021, the actual sales revenue of China’s game market will be 296.513 billion yuan, an increase of 17.826 billion yuan over last year, a year-on-year increase of 6.4%. Although revenue still maintained growth, the growth rate decreased by nearly 15% year-on-year under the influence of the gradual decline of the home economy effect and the decline in the number of popular products.

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Sales revenue and growth rate of China’s game market

The picture comes from “2021 China Game Industry Report” (China Audiovisual and Digital Publishing Association)

The blue column is: the actual sales revenue of the Chinese game market; the orange zigzag line is: the growth rate

The re-opening of publication number approval has released a positive signal and a hint of warmth, injecting a booster into the game industry. Affected by the resumption of game publication number approval, many game concept stocks have bucked the market. Industry practitioners see the dawn of industry revival again.


2. The quality of the game is far greater than the quantity, which means that the requirements for game creation are even higher

Stricter market requirements and longer-term development plans require game companies to actively expand overseas markets while increasing their domestic market share. Therefore, game art works need to be more refined and internationalized, which can bring more new game experiences to players around the world.

Sheer is a leader in the creation of game art content, and we provide exciting game art for high-quality games. We always ensure superior art and creativity to support game developers in production.

Post time: Apr-12-2022